Die Accell Group ist einer der europäischen Big Player im Fahrrad-Geschäft – die Gruppe besitzt unter anderem die Firmen Ghost, Lapierre, Haibike und XLC. Nun wurde bekanntgegeben, dass Accell in den letzten vier Monaten einen 38-prozentigen Zuwachs der Sales erlebt hat. Insgesamt erwartet man trotz oder gerade wegen der Pandemie sogar höhere Gewinne als im Jahr 2019.
Als Grund für den starken Zuwachs nennt die Accell Group unter anderen den von der EU ausgerufenen Green Deal, der umweltfreundliche Transportmöglichkeiten wie Fahrräder fördert. Zudem hat auch die Pandemie sicher dazu beigetragen, dass mehr Leute von öffentlichen Verkehrsmitteln und Autos auf Bikes umgestiegen sind. Und natürlich hat auch der anhaltende E-Bike-Trend sich positiv auf die Geschäfte des Haibike-Besitzers ausgewirkt.
Trotz zwischenzeitlichem Lock-Down und Schließungen von Bike-Shops erwartet man nun also eine Steigerung der Gewinne (EBIT) gegenüber dem Vorjahr 2019. Nach eigenen Angaben lagen die Umsätze der gesamten Gruppe damals bei 1,1 Milliarden €. Die komplette Pressemitteilung findet ihr hier im englischen Wortlaut:
Demand across Europe for bikes and for parts & accessories has remained strong. As the pandemic- related lockdowns in March and April forced many bike shops across Europe to close for business, sales volumes have also partly shifted from H1 into H2 2020. Moreover, the pandemic and EU commission’s Green Deal have pushed interest in cycling and the use of bicycles as a solution to many societal and urban problems like obesity, pollution and congestion. Favorable secular trends and bike market drivers as electrification, bicycle infrastructure investments, government fiscal stimulation and subsidies provide a bright outlook for the entire bicycle market in the coming years.
The continued strong growth in the past months is a very positive development which demonstrates more than ever that cycling is moving the world forward. In both bikes and parts & accessories we are also capturing more of the on-line opportunity and are making great digital progress through brand platform renewals and a group CRM roll out. In addition, we continue to take actions in order to mitigate the ongoing effects of the supply chain distortions. Following a recent strategy progress review and as things stand today, we remain confident that we are on track to reach our 2022 targets.
Ton Anbeek, CEO Accell Group
It remains difficult to predict the further course and consequences of the pandemic. Despite the new lockdowns across Europe, bike shops for now remain open and cycling is allowed in most countries. Due to the increased (consumer and dealer) demand, lead times at component suppliers are longer which will cause continued supply chain disturbances. Accell has further tightened measures at its production and office locations to safeguard the health and safety of employees as well as to secure factory and warehouse output.
Based on the YTD sales growth and the context as provided above, FY 2020 EBIT is now expected to come in higher than FY 2019. This guidance excludes any potential Covid-19 related major disruptions such as mandatory bike shop closure or factory and warehouse shutdowns.
In addition, Accell is currently investigating with its advisors the valuation of the deferred tax asset (driven amongst others by the proposed new legislation on Dutch corporate income taxes). This could potentially lead to a one-off tax gain of € 10-20 million in 2020.
Was sagt ihr zum Wachstum in der Bikebranche – wird der Trend anhalten?
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