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Light and Motion are clear in their mission: “The Perfect light for any activity”. First, becoming well-known for their quality diving lights, then later expanding their range to include bike lights and other activity lights, their focus is on quality and performance. Based in Monterey, California, their design and manufacturing centre is vertically integrated and an example of “Made in the USA”. With nominations at Interbike for product awards, there is no doubt in their pedigree. We visited their facility to learn, how it is to be one of the premier USA suppliers of quality bike lights.
“With each product we try to improve upon our old designs, use other designs and pull in new technology. Products start as a concept created from input from customers, professionals, retailers, distributors and upper management.” – Hal Walter, Marketing Manager, Light and Motion
At the door we were greeted by Hal Walter, the marketing manager of Light and Motion. Before we entered, he started off our tour with a look at the lights that started it all.
Light and Motion try to stay ahead of the curve with their bike lights. Our interest was peaked when at their Sea Otter stand they went through the process of adding their lights to an electric bike. With their Nip’n Tuck bike light line and Seca 1800 light, Light and Motion saw a gap in the market in the USA for providing a quality light for E-Bikes, which can be plugged into any motor system.
Nothing can be made ready for market without extensive testing. Firstly, lights have to meet regulatory standards, especially when used on bicycles, including light quality, amount of light and beam patterns. Their latest Seca 1800 lumen light is currently undergoing testing to be made ready for the German and European market, which has special requirements regarding beam patterns and light pattern shape.
The highlight of their testing includes using a special machine that gathers every photon that leaves the light. This is where it is possible to then quote light power from as the number is accurate. The piece of testing equipment is very expensive and highly accurate. It’s also possible to learn, how consistent the light is, which may not be perceivable to the human eye, but makes a difference to overall light quality.
Making products in a home country in recent times has become a highly politicised subject. Light and Motion stand out as a non-partisan company that actually does everything under one roof. Quality of service for customers is a prime concern for them. With everything under one roof, any production changes can be effected immediately, as well as producing lights according to quantities on order. Customers requiring their products to be serviced can also be dealt with speedily with all parts on hand and in stock.
Products and Marketing
Without marketing most manufacturers couldn’t sell their products. Light and Motion lights are available direct online or through dealers – there is an extensive network of locations where their products are available from.
Despite what many people think about components in the bike industry, not everything is made in a dank factory in China – Light and Motion are an example of a part of the industry that is striving to produce quality products at home that meet the demands of the market. During our visit we also learned, how to install the lights on an E-Bike, which considering the approaching winter, we will be showing in our “how to” soon.
What’s your thought on products “Made in USA”, are you willing to pay a bit extra for it?
Further Information on Light and Motion
Text & Edit: Alex Boyce | eMTB-News.de
Photos: Alex Boyce
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